And somehow in this manner – part wishful thinking and part reality – I conjured and reinforced the image of Orchard Lane. Over time this image took shape of a certain conviction. I could see that there would be millions of families who looked forward to such a place of abundance.
And gradually, I started seeing it as clear as day that I would love to make available the natural riches of this imaginary Orchard to everybody. In this dreamy sort of a manner, the brand Orchard Lane was born.